{"id":9437,"date":"2024-08-27T10:22:12","date_gmt":"2024-08-27T08:22:12","guid":{"rendered":"https:\/\/invosy.com\/fi\/?page_id=9437"},"modified":"2025-01-09T11:29:03","modified_gmt":"2025-01-09T09:29:03","slug":"markkinointiopas","status":"publish","type":"page","link":"https:\/\/invosy.com\/fi\/eng\/markkinointiopas\/","title":{"rendered":"Marketing guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9437\" class=\"elementor elementor-9437\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-226f397 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"11437\" data-id=\"226f397\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a66e16b\" data-eae-slider=\"7331\" data-id=\"a66e16b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a93fa58 elementor-widget elementor-widget-heading\" data-id=\"a93fa58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Invosy \u2013 Enemm\u00e4n kassavirtaa\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e562e elementor-widget elementor-widget-heading\" data-id=\"79e562e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kevytyritt\u00e4j\u00e4n markkinointiopas\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4e9b408 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"80473\" data-id=\"4e9b408\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5379440\" data-eae-slider=\"98093\" data-id=\"5379440\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14af6c3 elementor-widget elementor-widget-text-editor\" data-id=\"14af6c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMiten johdatat potentiaalisen asiakkaasi tarjoamasi palvelun luokse? Markkinoinnin avulla! Luettuasi kevytyritt\u00e4j\u00e4n markkinointioppaan tied\u00e4t, mist\u00e4 l\u00e4hte\u00e4 liikkeelle, kun tarkoituksesi on markkinoida hy\u00f6dykett\u00e4si. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-afb67cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"37309\" data-id=\"afb67cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bf2299a\" data-eae-slider=\"94131\" data-id=\"bf2299a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-5c0a71f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"70351\" data-id=\"5c0a71f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-61d9119\" data-eae-slider=\"62498\" data-id=\"61d9119\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd585e1 elementor-widget elementor-widget-text-editor\" data-id=\"bd585e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e4ist\u00e4 linkeist\u00e4 p\u00e4\u00e4set suoraan etsim\u00e4si aiheen \u00e4\u00e4relle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea02c48 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ea02c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#mitamyyt\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mit\u00e4 myyt ja kenelle<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#kohderyhma\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Kohderyhm\u00e4<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#budjetti\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Budjetti ja kanavat<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#markkinointisuunnitelma\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Markkinointi&shy;suunnitelma<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#smart\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SMART-menetelm\u00e4<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-981b529\" data-eae-slider=\"27978\" data-id=\"981b529\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e05bf1 elementor-widget elementor-widget-image\" data-id=\"6e05bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/invosy.com\/fi\/wp-content\/uploads\/2024\/08\/markkinointiopas_invosy-1024x569.png\" class=\"attachment-large size-large wp-image-9444\" alt=\"\" srcset=\"https:\/\/invosy.com\/fi\/wp-content\/uploads\/2024\/08\/markkinointiopas_invosy-1024x569.png 1024w, https:\/\/invosy.com\/fi\/wp-content\/uploads\/2024\/08\/markkinointiopas_invosy-300x167.png 300w, https:\/\/invosy.com\/fi\/wp-content\/uploads\/2024\/08\/markkinointiopas_invosy-768x427.png 768w, https:\/\/invosy.com\/fi\/wp-content\/uploads\/2024\/08\/markkinointiopas_invosy-18x10.png 18w, https:\/\/invosy.com\/fi\/wp-content\/uploads\/2024\/08\/markkinointiopas_invosy.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-de7b6db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"86060\" data-id=\"de7b6db\" data-element_type=\"section\" data-e-type=\"section\" id=\"mitamyyt\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bfc47d8\" data-eae-slider=\"14257\" data-id=\"bfc47d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a5307d elementor-widget elementor-widget-heading\" data-id=\"4a5307d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mit\u00e4 myyt ja kenelle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a037800 elementor-widget elementor-widget-text-editor\" data-id=\"a037800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMarkkinoinnin l\u00e4ht\u00f6kohta on, ett\u00e4 tied\u00e4t itse, mit\u00e4 myyt ja kenelle \u2013 mik\u00e4 on liikeideasi ja sen toimintaperiaate? Vastaamalla seuraaviin kysymyksiin teet kevytyritt\u00e4misest\u00e4 helpompaa ja selke\u00e4mp\u00e4\u00e4 sek\u00e4 asiakkaalle ett\u00e4 itsellesi. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7899417 elementor-widget elementor-widget-text-editor\" data-id=\"7899417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Mit\u00e4 teet kevytyritt\u00e4j\u00e4n\u00e4<\/strong><\/p><ul><li>Mik\u00e4 on tarjoamasi hy\u00f6dyke<\/li><li>Miten olet hinnoitellut tarjoamasi hy\u00f6dykkeen?<\/li><li>Mill\u00e4 alueella hy\u00f6dykkeesi on saatavilla (Esim. Pk-seutu, Oulu, koko Suomi)?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574ad65 elementor-widget elementor-widget-text-editor\" data-id=\"574ad65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Miten teet sen mit\u00e4 teet<\/strong><\/p><ul><li>Miten myyt hy\u00f6dykett\u00e4si (esim. verkkosivut)?<\/li><li>Miten asiakas voi ostaa tarjoamasi hy\u00f6dykkeen?<\/li><li>Miten asiakkaasi hy\u00f6tyy myym\u00e4st\u00e4si hy\u00f6dykkeest\u00e4?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08f483 elementor-widget elementor-widget-text-editor\" data-id=\"a08f483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Miten teet sen mit\u00e4 teet<\/strong><\/p><ul><li>Miten myyt hy\u00f6dykett\u00e4si (esim. verkkosivut)?<\/li><li>Miten asiakas voi ostaa tarjoamasi hy\u00f6dykkeen?<\/li><li>Miten asiakkaasi hy\u00f6tyy myym\u00e4st\u00e4si hy\u00f6dykkeest\u00e4?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f463140 elementor-widget elementor-widget-text-editor\" data-id=\"f463140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Miksi kevytyrit\u00e4t?<br \/><\/strong><\/p><ul><li>Miksi sinusta tuli kevytyritt\u00e4j\u00e4?<\/li><li>Miksi myyt valitsemaasi hy\u00f6dykett\u00e4?<\/li><li>Miksi asiakas ostaisi myym\u00e4si hy\u00f6dykkeen ja miksi se on h\u00e4nelle hy\u00f6dyllinen?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-6f57901 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"10592\" data-id=\"6f57901\" data-element_type=\"section\" data-e-type=\"section\" id=\"kohderyhm\u00e4\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef717c8\" data-eae-slider=\"22668\" data-id=\"ef717c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4a27e6 kohderyhma elementor-widget elementor-widget-heading\" data-id=\"b4a27e6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"kohderyhma\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kohderyhm\u00e4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3c254 elementor-widget elementor-widget-text-editor\" data-id=\"fb3c254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kohderyhm\u00e4 tarkoittaa asiakkaita, joille sinun kannattaa hy\u00f6dykett\u00e4si markkinoida. He voivat olla joko tulevia asiakkaita tai jo ostaneita asiakkaita. Kohderyhm\u00e4n suunnittelussa on hyv\u00e4 l\u00e4hte\u00e4 liikkeelle perusasioista kuten: ik\u00e4, sukupuoli, asuinpaikka ja ammatti\/koulutus. N\u00e4iden lis\u00e4ksi on hyv\u00e4 selvitt\u00e4\u00e4 kohderyhm\u00e4n kiinnostuksen kohteita, harrastuksia sek\u00e4 el\u00e4m\u00e4ntyyli\u00e4.<br \/><br \/>\u201dKaikkea kaikille on ei mit\u00e4\u00e4n kellek\u00e4\u00e4n\u201d -sanonta pit\u00e4\u00e4 paikkansa \u2013 vain Googlen kaltaisilla yrityksill\u00e4 kohderyhm\u00e4\u00e4n voivat kuulua \u201dkaikki\u201d.<\/p><p><b>M\u00e4\u00e4rittele kohderyhm\u00e4si n\u00e4iden vinkkien avulla:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8402a elementor-widget elementor-widget-text-editor\" data-id=\"5b8402a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b>Tutki nykyisi\u00e4 asiakkaitasi<br \/><\/b>&#8211; Ketk\u00e4 ovat jo ostaneet hy\u00f6dykkeesi?<br \/><br \/><\/li><li><b>Mit\u00e4 hy\u00f6tyj\u00e4 tarjoamallasi hy\u00f6dykkeell\u00e4 on ja millaisille asiakkaille?<br \/><\/b><\/li><li><b>Miss\u00e4 asiakkaasi asuvat?<br \/><\/b>&#8211; Jos asut esim. Helsingiss\u00e4, tarjoatko hy\u00f6dykett\u00e4si vain siell\u00e4 vai laajemmalla alueella?<br \/><br \/><\/li><li><b>Pyyd\u00e4 palautetta ja analysoi sit\u00e4<br \/><\/b>&#8211; Muista, ett\u00e4 satunnaiset negatiiviset kommentit eiv\u00e4t tarkoita, ett\u00e4 kohderyhm\u00e4si olisi v\u00e4\u00e4r\u00e4. P\u00e4invastoin niist\u00e4 voi oppia paljonkin!<br \/><br \/><\/li><li><b>Tutki kilpailijoiden kohderyhmi\u00e4<br \/><\/b>&#8211; Millaisia kohderyhmi\u00e4 kilpailijoillasi on? T\u00e4m\u00e4 selvi\u00e4\u00e4 esimerkiksi kilpailijoiden markkinointimateriaaleja tutkimalla.<br \/>&#8211; Voisivatko kilpailijan kohderyhm\u00e4t olla my\u00f6s sinun kohderyhmi\u00e4si?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-1d8bc2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"99112\" data-id=\"1d8bc2e\" data-element_type=\"section\" data-e-type=\"section\" id=\"budjetti\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8d58b2c\" data-eae-slider=\"44399\" data-id=\"8d58b2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb7caeb elementor-widget elementor-widget-heading\" data-id=\"cb7caeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Budjetti ja kanavat\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5284d elementor-widget elementor-widget-text-editor\" data-id=\"2f5284d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ennen kuin voit aloittaa markkinointisuunnitelman toteuttamisen, sinun tulee asettaa budjetti. Budjetti voi sis\u00e4lt\u00e4\u00e4 esim. maksetun mainonnan, verkkotunnuksen ja tarvittavat ohjelmistot.<\/p><p><b>Vinkkej\u00e4 markkinointibudjetin luontiin ja k\u00e4ytt\u00f6\u00f6n:<\/b><\/p><ol><li>Selvit\u00e4 asiakkaasi ostopolku, mit\u00e4 kautta he l\u00f6yt\u00e4v\u00e4t sinut?<\/li><li>Pid\u00e4 budjettisi linjassa tavoitteidesi kanssa<\/li><li>Huomioi mahdolliset piilokulut<\/li><li>Mittaa sijoitetun p\u00e4\u00e4oman tuottoaste eli ROI<br \/><br \/><\/li><\/ol><p>Kun laadit budjettia, mieti kanavia, joissa haluat tavoittaa kohderyhm\u00e4si. Kun olet valinnut kanavat (esim. sosiaalinen media), on aika tuottaa sis\u00e4lt\u00f6\u00e4, joka kertoo tarjoamistasi hy\u00f6dykkeist\u00e4 ja luoda liidej\u00e4 (eli tavoittaa uusia, hy\u00f6dykkeest\u00e4 kiinnostuneita ostajia). Muista, ett\u00e4 on t\u00e4rke\u00e4\u00e4 pysty\u00e4 mittaamaan mainontasi tehokkuutta.<\/p><p>Markkinointi kannattaa aloittaa pienell\u00e4 budjetilla. Ajan kuluessa huomaat mik\u00e4 toimii ja mik\u00e4 ei, ja t\u00e4m\u00e4n pohjalta voit s\u00e4\u00e4t\u00e4\u00e4 sek\u00e4 budjettia ett\u00e4 markkinoinnin sis\u00e4lt\u00f6\u00e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-536248d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"66961\" data-id=\"536248d\" data-element_type=\"section\" data-e-type=\"section\" id=\"markkinointisuunnitelma\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-850aab7\" data-eae-slider=\"49629\" data-id=\"850aab7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b29d80c elementor-widget elementor-widget-heading\" data-id=\"b29d80c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Markkinointisuunnitelma<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e190c elementor-widget elementor-widget-text-editor\" data-id=\"57e190c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKun tied\u00e4t mit\u00e4, miten ja kenelle myyt hy\u00f6dykett\u00e4si, on aika laatia markkinointisuunnitelma. avulla pysyt k\u00e4rryill\u00e4 markkinointisi organisoinnissa, toteutuksessa ja seurannassa, samalla helpottaen omaa ty\u00f6t\u00e4si \u2013 valmiiksi tehty\u00e4 suunnitelmaa on helppo noudattaa.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-f39e390 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"83909\" data-id=\"f39e390\" data-element_type=\"section\" data-e-type=\"section\" id=\"smart\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f74f6b8\" data-eae-slider=\"67093\" data-id=\"f74f6b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f04505e elementor-widget elementor-widget-heading\" data-id=\"f04505e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SMART-menetelm\u00e4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10cf062 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10cf062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SMART-menetelm\u00e4n avulla asetat itsellesi ja liiketoiminnallesi saavutettavia, realistisia tavoitteita. N\u00e4iden avulla pysyt motivoituneena ty\u00f6ss\u00e4si!<\/p><ul><li><b>Specific (tarkka)<br \/><\/b>M\u00e4\u00e4rit\u00e4 mit\u00e4 tarkalleen haluat saavuttaa (esimerkiksi tietty m\u00e4\u00e4r\u00e4 uusia asiakkaita).<br \/><br \/><\/li><li><b>Measurable (mitattava)<br \/><\/b>Aseta mitattavia v\u00e4litavoitteita, jotta voit seurata edistymist\u00e4si (esimerkiksi kevytyritt\u00e4misell\u00e4 ansaittu palkka)<br \/><br \/><\/li><li><b>Achievable (saavutettavissa oleva)<br \/><\/b>Saavutettavat tavoitteet pit\u00e4v\u00e4t yll\u00e4 motivaatiota. Kysy itselt\u00e4si: miten p\u00e4\u00e4sen tavoitteeseeni? Kuinka realistinen tavoitteeni on rajoitukseni (esimerkiksi ty\u00f6ntekoon k\u00e4ytett\u00e4v\u00e4n ajan m\u00e4\u00e4r\u00e4) huomioiden?<br \/><br \/><\/li><li><b>Relevant (olennainen)<br \/><\/b>Varmista, ett\u00e4 tavoitteesi ovat sinulle oikeasti t\u00e4rkeit\u00e4. Kysy itselt\u00e4si: tuntuuko tavoite aikasi arvoiselta? Onko tavoite saavutettavissa?<br \/><br \/><\/li><li><b>Time-bound (aikasidonnainen)<br \/><\/b>Aikarajojen asettaminen helpottaa tavoitteiden saavuttamista ja niiden ty\u00f6st\u00e4mist\u00e4 eteenp\u00e4in. Kysy itselt\u00e4si: mit\u00e4 voin tehd\u00e4 t\u00e4n\u00e4\u00e4n, kuuden viikon p\u00e4\u00e4st\u00e4 tai puolen vuoden p\u00e4\u00e4st\u00e4?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Invosy \u2013 Enemm\u00e4n kassavirtaa Kevytyritt\u00e4j\u00e4n markkinointiopas Miten johdatat potentiaalisen asiakkaasi tarjoamasi palvelun luokse? Markkinoinnin avulla! Luettuasi kevytyritt\u00e4j\u00e4n markkinointioppaan tied\u00e4t, mist\u00e4 l\u00e4hte\u00e4 liikkeelle, kun tarkoituksesi on markkinoida hy\u00f6dykett\u00e4si. N\u00e4ist\u00e4 linkeist\u00e4 p\u00e4\u00e4set suoraan etsim\u00e4si aiheen \u00e4\u00e4relle Mit\u00e4 myyt ja kenelle Kohderyhm\u00e4 Budjetti ja kanavat Markkinointi&shy;suunnitelma SMART-menetelm\u00e4 Mit\u00e4 myyt ja kenelle Markkinoinnin l\u00e4ht\u00f6kohta on, ett\u00e4 tied\u00e4t itse, mit\u00e4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9444,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9437","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markkinointiopas - Laskuta ilman omaa yrityst\u00e4 | Invosy<\/title>\n<meta name=\"description\" content=\"Kevytyritt\u00e4j\u00e4n markkinointiopas opastaa sinut asiakkaidesi luokse. 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