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Don't miss your perhaps most important superpower as a self-employed individual!

The secret that helps you stand out from your competitors - as well as gain new exciting missions.

As a self-employed, you compete not only with pricing or professional skills – you also compete with the kind of experience you offer your customer. Increasingly, customer choices are influenced by how simple and useful the collaboration feels.

This is referred to as added value.

Added value means everything that makes your service more than just a completed task. It can be a small gesture, an extra tip, or a creative thought on your part – and it is these things that your client will remember.

What does added value mean for you as a self-employed or a freelancer?

Good basic service is the standard nowadays – obvious things such as adhering to agreed timelines or sending invoices on time. However:

- added value is created when a customer receives more than they expected.

For a self-employed individual, this can signify:

A small additional tip on how the client can proceed.
A clear summary of completed work.
To advise the client on how they can benefit from additional services or ideas.

Why is added value so important for a self-employed individual?

There are often many good players in the market, but customers remember those who offer more. A positive customer experience is created by the small things; for instance: clear communication, planning of the assignment as well as understanding the client's needs.

Added value builds trust, differentiates you from your competitors, and leads to new contracts and recommendations.

Three simple ways to create added value as an easy entrepreneur.

1. Anticipate and propose

If you see an opportunity to assist a customer before they request help, do so. For example:

"If you plan campaigns in the future, I can show you a simple way to track their results – would you be interested?"

2. Provide a summary of the completed work.

The summary may include: what was done, why it was done, and how the client can benefit from the final result.

It does not require much time – but it leaves a professional impression.

3. Provide an idea that assists the customer in moving forward.

For example:

"I have noticed that your customers can benefit from scheduling appointments online – would you like to give it a try?"

This demonstrates that you consider the customer's operations as a whole.

The customer remembers the experience, not just the work.

As a self-employed or freelancer, you do not need to make significant additional investments to create added value. With some contemplation and genuine interest, you can make your clients' lives easier, strengthen your client relationships, and stand out from your competitors – who may not wish to do more than the agreed work.

Would you like to focus one hundred percent on your business and leave the administrative work to us?

Invosy facilitates invoicing for self-employees and freelancers in an easy, secure, and swift manner – allowing you more time to create added value!

Read more about our service here.

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